ART - BASES

Guide

• Psychology of Forms: Basic Youtube Tutorial (See more)

Semiotics and its impact on the design of the most recognized characters in the market.

We will learn the universal language of geometric shapes and how to use them correctly to communicate sensations.

Semiotics

We perceive the world that surrounds us through our senses, images, sounds, tastes and sensations, they are immediately transformed by our brain into symbols that if we combine them in an appropriate way we give shape to new concepts.

Spychology of forms

In the world of character design we have 3 basic geometric shapes that will become our best friends when shaping our creations, these shapes are circles, triangles and squares, each one of them is equipped with a series of characteristics that convey clear ideas to our subconscious to give personality to our characters.

• The circles are used to represent charismatic, harmless, endearing, playful characters.

• The squares convey feelings of reliable, traditional, structured characters.

• Triangles are used to convey cunning, dynamic, aggressive characters

Guide

• Psychology of Color: Basic Youtube Tutorial (See more)

Emotional meaning of each color:

• Red: Strength, energy, determination, passion

• Orange: Fascination, creativity, deception, enthusiasm

• Yellow: Joy, happiness, intellect, energy

• Green: Security, resistance, healing, growth

• Blue: Trust, Loyalty, Confidence, Stability

• Violet: Power, nobility, luxury, ambition

• White: Light, goodness, innocence, purity

• Black: Elegance, formality, death, evil

Focal Points

Everything that is in a light color or almost reaching white is where our eyes are going to focus initially and then it will continue doing the tour as the chromatic scale, going from the lightest to the darkest, the light being the most important and darkest the last in importance.

Guide

• Point, line and plane: Basic Youtube Tutorial (See more)

Guide

• Space and volume: Basic Youtube Tutorial (See more)

Guide

• Rhythm and balance: Basic Youtube Tutorial (See more)

Guide

• Symmetry and asymmetry: Basic Youtube Tutorial (See more)

Guide

• Scale: Basic Youtube Tutorial (See more)

Guide

• Texture: Basic Youtube Tutorial (See more)

Guide

• Figure and Background: Basic Youtube Tutorial (See more)

Guide

• Hierarchy: Basic Youtube Tutorial (See more)

Guide

• Lattice: Basic Youtube Tutorial (See more)

Process to Develop Art Resources to a Client:

Each time a stage of the process is completed, it must be shown to the client and their approval must be requested in order to advance to the next stage.

1. Take customer request

2. Search for references

3. Design proposal of sketches

4. Digitize sketches

5. Generate proposal from the color palette

6. Prepare the style guide

7. Delivery to the client (files, style guide)